A recent WSJ article called (Social) Influencer Marketing Technology space “A hot mess”
And we couldn’t agree more!
Our industry-first report, “The CMO’s Guide to Influencer Technology” will give you an insider look into:
- 3 key trends driving popularity of influencer marketing
- 4 factors that are making this space confusing to navigate
- “5 Capabilities” model for technology selection
- PSA: Influencer vs. Advocacy platforms
- Bonus: Influencer Tech Landscape Map
Also, get hard data and answers for your burning questions:
- Who are the key players in the Influencer Technology space?
- When were these platforms launched?
- How are they funded?
- What is best way to utilize these platforms – DIY vs. Outsource?
- Where is this market headed?
In Q4, we will publish Part II of this report, where we take a closer look at Advocacy/WOM platforms.
For any other questions or if you want to say hello, you can reach us at briefings@lighthouse3.com or tweet us @LH3Com.
We look forward to hearing from you!
Mia Dand
CEO, Lighthouse3.com
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