Earlier this year, LinkedIn did a research study on how social media drives growth for small and medium size businesses (SMBs) and here’s what they found. 65% of the businesses surveyed said that attracting new customers is their top business challenge. 8 out of 10 use social media for their business. According to 61%, the reason for using social media is that it’s useful in gaining new customers. You can read the complete report on the LinkedIn research site or look at the slides below.
Priming the Economic Engine: How Social Media is Driving Growth for Small and Medium Businesses (SMBs) from LinkedIn Marketing Solutions
June 18, 2014