OUR BLOG

OUR BLOG

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  • How to Design Exceptional UX and CX

    Yesterday I gave a presentation on “How to design exceptional UX and CX” at the Product Management & Innovation summit here in the San Francisco Bay Area. I talked about the changing design norms, the dramatic shift in customer expectations and the key trends like AI, IOT, etc. that brands need to be aware of. You can view the short…

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  • The Ultimate Guide to Influencer Technology and Trends for 2017

    We are thrilled to announce our annual CMO’s Guide to Influencer Technology & Trends for 2017 with key highlights from 2016 and must-know trends for 2017. This is yet another milestone in our relentless quest to add clarity and structure to this very muddled space.

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  • Top 10 Influencer Tech Trends for 2017

    It is hard to believe that we are less than 6 weeks away from 2017. So we reached out to experts to hear where they think Influencer Tech market is headed in the new year and here are their Top 10 Trends for 2017.

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  • Is your business ready for Gen Z?

    Photo source: Kids React  This past weekend, I parked myself on the couch next to my (almost) teen daughter, who was on her Mac browsing for a new messenger bag. She had a bunch of tabs open for sites that she had found. This is when I noticed something bizarre. She was barely on a site for a few seconds before shutting…

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  • 3 Lessons From the Kardashians on How Not to do Influencer Marketing

    Unless you’ve been hiding under a rock for the past few years, you’ve seen the Federal Trade Commission take big brands and their agencies to task for not disclosing that influencers who were gushing over the brand’s products were actually paid to do so. The New York Times reported this week that the Kardashians got into hot water with Truth in…

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